Management consulting for growing businesses
Growing Businesses. Growing Ambitions.
Shermand is a management consulting firm that takes growing businesses to the next level: bigger, more efficient, and more profitable. We bring corporate-level expertise and work hands-on with your team across strategy, operations, data, marketing, and people, with a plan built around your goals and your numbers.
Size
Annual revenue
$18M→$30M
Efficiency
Cost per order
$42→$34
Profitability
EBITDA margin
8%→14%
Next-level plan: where the business improves to get there
- Strategy & direction3.8 → 4.4
- Marketing & acquisitionPriority 22.8 → 4.3
- Operations & processesPriority 12.4 → 4.2
- Data & reporting2.6 → 4.0
- Technology & tools3.0 → 4.0
- People & culturePriority 33.2 → 4.5
- Grow in size
- revenue, customers, markets, and team
- Run more efficiently
- leaner processes, better systems, lower cost
- Earn more profit
- stronger margins and healthier cash flow
- 20+ years
- corporate and startup expertise, applied hands-on
Why growing businesses choose us
Corporate expertise. Everyday business.
Large corporations grow with methods and systems most mid-sized companies never get access to. We bring the same expertise to your business, without the bureaucracy, the cost, or an army of consultants.
- Large companies rely onStrategic planning and annual operating plansWhat you get, right-sizedA clear multi-year plan with targets, owners, and a monthly review rhythm
- Large companies rely onProcess excellence programs (Lean, Six Sigma)What you get, right-sizedPractical process redesign your own team can run
- Large companies rely onPerformance management and KPI systemsWhat you get, right-sizedA focused set of KPIs on one dashboard, reviewed every week
- Large companies rely onTransformation offices and PMO disciplineWhat you get, right-sizedStructured change programs sized to your team and budget
- Large companies rely onCommercial and marketing enginesWhat you get, right-sizedA predictable pipeline instead of relying on referrals
- Large companies rely onLeadership, talent, and culture systemsWhat you get, right-sizedRoles, hiring, and culture that let the business scale beyond its founders
- Large companies rely onA C-suite for every functionWhat you get, right-sizedFractional CMO, CTO, or CIO leadership until you are ready to hire
Tailored, not templated
No two growth plans look the same.
Two mid-sized companies can share the same ambition and need completely different things to get there. We start by understanding what makes your business unique, then put the effort where it creates the most value for you.
- Your goals and ambition
- Your market and customers
- Your people and culture
- Your numbers and constraints
Family-run distributor
140 employees · 30 years in business
Goal
Grow 30% without adding overhead
Where the effort goes
- Operations40%
- Data & tech25%
- People20%
First priorities
- Order-to-cash process redesign
- ERP replacement
- Second-generation leadership
Fast-scaling services firm
60 employees · 8 years in business
Goal
Grow 30% and enter a new region
Where the effort goes
- Marketing40%
- People30%
- Operations10%
First priorities
- Lead generation beyond referrals
- Hiring plan and team structure
- Pricing and positioning
Our approach
Diagnose. Design. Deliver. Sustain.
- 01Diagnose
Interviews, process walk-throughs, and analysis of your own data across seven dimensions of the business.
You getDiagnostic report, ranked constraints, value at stake
- 02Design
Target operating model, redesigned processes, the right tools, and a business case for each change.
You getSequenced roadmap with owners, costs, and KPIs
- 03Deliver
Hands-on implementation alongside your team: processes, systems, automation, dashboards, training.
You getWorking changes, not slideware
- 04Sustain
KPIs, a review rhythm, and continuous-improvement routines that keep results in place.
You getMeasured results and a team that keeps improving
What we do
Six practices. One integrated view of the business.
Growth Strategy & Business Diagnostics
A clear view of where your business stands, where it can go, and the plan to get there.
- Business health diagnostic across seven dimensions
- Operational and process assessment
- Data and reporting maturity assessment
- Technology and tools review
- Growth strategy
- Business model and portfolio review
Business Transformation & Digitalization
Change how the business works: operating model, digital processes, systems, and the tools that fit.
ExploreOperations & Process Excellence
Leaner processes, faster operations, and lower cost, measured from the floor up.
ExploreData & Performance Analytics
Turn scattered data into trusted numbers, clear KPIs, and better decisions.
ExploreMarketing & Customer Acquisition
Lead generation, customer acquisition, and the marketing engine behind growth, measured to revenue.
ExplorePeople, Talent & Culture
Recruiting, team design, and a winning culture: the right people, in the right roles, pulling in the same direction.
ExploreFractional leadership
Need a senior leader, not a full-time hire?
Our fractional CMO, CTO, and CIO join your leadership team part-time, own the function, build it, and help you hire your permanent leader when the business is ready.
CMO
Fractional CMO
Senior marketing leadership that turns marketing spend into a measurable pipeline.
CTO
Fractional CTO
Technology and product leadership for companies whose product or platform is built on software.
CIO
Fractional CIO
Leadership for the systems, data, and IT the business runs on.
Free · 3 minutes
How ready is your business to grow?
Answer ten questions and get your Growth Readiness Score, a profile across six areas, and your top three priorities with practical first steps.
Take the Growth ScorecardSelected work
Businesses we helped take to the next level.
- Construction
Leading commercial construction contractor
From spreadsheet-run projects to controlled, predictable delivery.
- Operations & Processes
- Transformation & Digitalization
- Data & Performance
- Automotive services
Nationwide roadside assistance network
From a fast-growing provider list to a network that scales.
- Operations & Processes
- Transformation & Digitalization
- Data & Performance
- Business process outsourcing
International contact center and BPO
From site-by-site performance to one standard across the operation.
- Operations & Processes
- People & Culture
- Data & Performance
- Luxury manufacturing
Luxury custom chandelier maker and distributor
From craft-led chaos to a predictable made-to-order operation.
- Operations & Processes
- Marketing & Acquisition
- Transformation & Digitalization
- Home services
HVAC company network
From independent shops to one network with shared scale.
- Strategy & Diagnostics
- Transformation & Digitalization
- Marketing & Acquisition
- People & Culture
- Mobility · Consumer products
Luxury foldable motorcycle startup
From an impressive prototype to a focused, staged launch plan.
- Strategy & Diagnostics
- Marketing & Acquisition
- Operations & Processes
These are real businesses Shermand has served over time. To protect our clients, names and sensitive information have been withheld. More details, and references where clients agree, can be shared on request.
Data-centric analysis
Decisions backed by evidence, not opinion.
In many processes, most of the elapsed time is waiting, not working. Measuring it is how we find where to act, and how we prove the change worked.
- Process mining & time studies
- Profitability & cost-to-serve
- KPI baselines & benchmarks
- Customer & pipeline analytics
The toolbox
AI is one tool. We pick the right one.
Transformation is rarely about a single technology. Process redesign, automation, systems, data, and organization design each solve different problems. AI earns its place when it beats the alternatives, with human oversight and proper data protection.
Process redesign & Lean
- Lower cost
- Faster delivery
- Better decisions
- Growth
- Scalability
Workflow automation
- Lower cost
- Faster delivery
- Scalability
ERP & CRM systems
- Lower cost
- Faster delivery
- Better decisions
- Growth
- Scalability
Data analytics
- Lower cost
- Better decisions
- Growth
KPIs, dashboards & BI
- Faster delivery
- Better decisions
- Growth
- Scalability
Marketing & lead-generation systems
- Faster delivery
- Better decisions
- Growth
- Scalability
AI & machine learningOne option among many
- Lower cost
- Faster delivery
- Better decisions
- Growth
- Scalability
Organization, talent & culture
- Lower cost
- Faster delivery
- Better decisions
- Growth
- Scalability
Change management & adoption
Required for every lever above to hold.
| Lever | Lower cost | Faster delivery | Better decisions | Growth | Scalability |
|---|---|---|---|---|---|
| Process redesign & Lean | |||||
| Workflow automation | |||||
| ERP & CRM systems | |||||
| Data analytics | |||||
| KPIs, dashboards & BI | |||||
| Marketing & lead-generation systems | |||||
| AI & machine learningOne option among many | |||||
| Organization, talent & culture | |||||
| Change management & adoption | Required for every lever above to hold. | ||||
Who we help
Built for mid-sized businesses. Ready for every stage.
Startups & founders
Build foundations that scale: business model, first acquisition channels, processes, and the numbers to run on.
Typical start: a focused growth plan, often with a fractional CMO or CTO.
Mid-sized businessesOur focus
Companies typically between 20 and 500 people with ambitions bigger than their current operation. We remove the constraints on growth: owner dependency, manual processes, hiring bottlenecks, an unpredictable pipeline.
Typical start: a growth plan, then priority programs or a fractional leader.
Enterprises & divisions
Transform at scale with control: operating model, process excellence, digital programs, governance.
Typical start: an independent diagnostic before committing to a program.
Why Shermand
Enterprise rigor. Entrepreneurial speed.
More than 20 years across international corporations and startups. The discipline to plan and govern large change, and the pragmatism to make it work in a business that cannot stop to transform.
About Shermand- 1
Evidence before opinion
Recommendations come from your data and your processes, and we show our working.
- 2
Pragmatic, not theoretical
We favor the simplest change that moves the numbers, and we help implement it.
- 3
Independent
No vendor partnerships or resale commissions. Tools are chosen for the problem.
- 4
Accountable
Targets agreed up front, progress reported honestly, including when something is not working.
- 5
Confidential
Your figures, plans, and people are handled with discretion from the first conversation.
Next step
Ready for the next level?
Tell us where you want to take the business. We’ll show you how to get there: bigger, leaner, and more profitable.